Listen to your customers

Understanding what customers really want from a product, brand or company is a painstaking and expensive endeavor that usually results in a constant revolving door os ever-changing data. Consumer insights have changed the way many companies do business. As an example, the Mt. Dew brand cola recently developed three new cola flavors based solely off of customer feedback and suggestions. It's highly important to listen to your customer feedback whether it's good or bad.

If you are running a small business don't think for a second that you can get away with a half-hearted attempt at listening to your customer's when they tell you something you don't want to hear. Even if it's only one customer. Chances are, if one has an issue with your company, other's have the same issue. Its equally important not to ignore positive feedback. If you get rave reviews, look at how you can build on that information to better all of your customer's experiences with your company.

I was taught at an early age that feedback is a gift. If you look that gift in the mouth and run with the information you will always experience more success than if you simply burry your head in the sand.